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What is Flodesk? See Why Business Owners Are Buzzing

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MEL

Welcome to Salt + Sable, the blog. My goal is to empower you to live your best life by providing valuable marketing insights, tips for writing better copy and a dash of lifestyle content to enjoy while winding down from the day. 

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As a copywriter who primarily works with small businesses, I’m always on the lookout for tools that actually deliver on their promises. So what is Flodesk? It’s more than just another new email marketing platform—it’s a complete suite of tools that’s transforming how business owners connect with their audiences and scale their revenue. 

After trying multiple platforms for my own business, I can honestly say Flodesk is the best email marketing platform I’ve used. This review comes from my personal experience using it to grow my email list, nurture client relationships, and automate my marketing. I’m sharing my genuine insights because I believe in helping other business owners find tools that actually make their lives easier.

Why Flodesk is Making Waves in Email Marketing

Remember the days of wrestling with clunky email builders and settling for templates that looked like everyone else’s? That’s exactly what inspired Flodesk’s creation. This intuitive platform combines stunning design capabilities with powerful marketing features, all while maintaining the simplicity business owners crave.

What sets Flodesk apart isn’t just its beautiful interface—it’s the thoughtful approach to every great feature. From growing your first subscriber list to automating your sales, each tool is designed to scale with your business.

Flodesk Features that Set Them Apart From Other Email Marketing Platforms

  • Brand Consistency Made Simple: What is Flodesk’s biggest advantage? Its ability to maintain your brand identity across every touchpoint. Upload custom fonts, save your brand colors, and create a cohesive experience from your email campaigns and opt-in forms to your sales pages (you don’t even need a website to make either of these)!
  • The World’s Most Intuitive Builder: No more spending hours trying to make your emails look professional. Flodesk’s drag-and-drop builder lets you create beautiful emails in minutes, not hours. Their pre-designed templates are fully customizable, meaning you can maintain your unique style while saving valuable time.
  • Beyond Basic Email Marketing: What is Flodesk offering that others aren’t? A complete ecosystem for growth. From a free link-in-bio tool to comprehensive e-commerce features like Flodesk checkout, everything works together seamlessly to support your business journey.
Flodesk email template.
Example of a customizable Flodesk email template.

Creating Your Brand Identity with Flodesk

Gone are the days of compromising your brand aesthetic for functionality. What is Flodesk doing differently? They’ve built a platform that puts your brand identity first. Whether you’re just starting out or running an established business, you can:

  • Upload your custom fonts for consistent branding
  • Save and apply your brand colors with one click
  • Create custom-designed email signatures
  • Design collages and graphics without leaving the platform
  • Maintain brand consistency across all customer touchpoints 

Email Marketing Made Simple

Let’s talk about what really matters—connecting with your audience and driving results. Flodesk combines powerful features with remarkable ease of use:

  • Stunning, customizable email templates
  • Intuitive drag and drop email builder
  • Smart automation workflows. I love this for setting up a welcome sequence.
  • Advanced segmentation options (ideal for making a tailored series of emails) 
  • Comprehensive analytics
  • Mobile-responsive designs

The best part? You don’t need to be a graphic designer or have technical expertise. Their user-friendly interface makes it possible to create professional, engaging emails in minutes. Did I mention that you don’t even need a website platform to take advantage of all their game-changing features?! 

As briefly mentioned, smart automation workflows ensure you’re consistently showing up in front of the right people at the right time. And advanced segmentation options help you deliver targeted content that resonates.

Woman working poolside on her laptop.

From Social to Sales

Flodesk isn’t just an email marketing tool—it’s a complete business growth toolkit:

Link in Bio (Part of Their Free Plan)

  • Create a beautiful, branded landing page
  • Start building your email list from social media
  • Establish a consistent online presence

Email Marketing

  • Design emails your subscribers love to open
  • Create converting landing pages and pop-ups
  • Automate your email sequences
  • Track your results with detailed analytics such as open rates

E-Commerce

  • Build professional sales pages
  • Set up upsell opportunities
  • Deliver digital products automatically
  • Process unlimited transactions

Setting up an online store shouldn’t require multiple platforms and complicated integrations. Flodesk’s e-commerce features let you sell digital products, services, and courses all in one place. 

Flodesk checkout template.
Example of a Flodesk checkout template.

Flodesk Pricing that Makes Sense

One of the many great things about Flodesk is their straightforward pricing model. Unlike other platforms that penalize you for growing your list, Flodesk offers:

  • One flat rate for unlimited subscribers
  • Unlimited emails and features
  • No hidden fees or surprise charges
  • Access to all features from day one
  • Free link-in-bio tool for everyone

This transparent pricing approach means you can focus on growing your business without worrying about hitting subscriber thresholds or unexpected additional cost.

Getting Started with Flodesk

Getting started is stupid simple:

  1. Create your free Flodesk account
  2. Set up your brand elements
  3. Import your existing list of email subscribers (or start fresh)
  4. Choose from beautiful templates
  5. Send your first email

The platform grows with you, so you can start with basic email marketing and expand into automation, e-commerce, and advanced features as your business grows.

Pro Tip: Take advantage of their extensive template library and workflow automations from day one—they’re designed to help you succeed faster.

Support that Sets You Up for Success

Most email platforms give you the tools and send you on your way. Flodesk takes a different approach by providing comprehensive support for your success. While other platforms might leave you figuring things out alone, Flodesk provides:

  1. World-Class Support: Get help when you need it with their responsive customer service team. Whether you have a quick question or need detailed guidance, their support team is known for being friendly, knowledgeable, and actually helpful.
  2. Flodesk University: Access a robust learning hub designed to help you master email marketing. From beginner basics to advanced strategies, these courses help you 👇
  • Create high-converting email sequences
  • Design beautiful campaigns
  • Understand your analytics like click-through rates (CTR)
  • Optimize your results

Is Flodesk Right for You?

If you’re a business owner who values:

  • Beautiful, professional design
  • Intuitive user experience
  • Time-saving features
  • Brand consistency
  • Scalable solutions
  • Fair, predictable pricing

…then Flodesk might be exactly what you’ve been looking for.

If you’re ready to take your email marketing efforts to the next level, consider switching to Flodesk today.

Join thousands of small business owners who’ve already discovered why Flodesk is becoming the go-to choice for beautiful effective email marketing.

For more marketing content, check out our direct marketing vs indirect marketing and what is open rate in email marketing blog posts. 

How to grow your business with Flodesk email marketing.

This post may contain affiliate links.

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Hi, I'm Mel

Welcome to Salt + Sable, the blog. My goal is to provide you with valuable marketing insights, tips for writing better copy, and a dash of lifestyle content to enjoy while winding down from the day. 

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