Just a few years ago, you would have found me dawning scrubs, obtaining vitals and performing dressing changes. 

After 9 years of being a nurse and working through a pandemic, I felt completely burnt out. Can you guess what happened next?

I immersed myself in the world of food blogging and had enough brand partnerships secured to feel confident in waving goodbye to the healthcare industry. 

For me, blogging and content writing was a natural progression into copywriting. 

It didn't take long to see that copywriting is more than just words on a page—it's the secret sauce that turns casual readers into loyal customers.

Before I knew it, I was enrolled in a few copywriting courses and hit the ground running. 

Those first few months were rough. It wasn’t exactly easy for me to produce copy that I was 100% happy with. It was good but I knew it could be better. 

So, after a little bit of soul searching (and more practice), I realized that I could tap into my natural inclination of empathy—a personality trait I’d always had. 

Once I injected that into my copywriting process, things started to really click. 

Having worked as a nurse, I’ve seen firsthand how important it is to understand the human side of any job.

Now, as a copywriter, I bring that same focus to my clients—because understanding your audience is what makes great copy. 

If you want copy that attracts dream clients, you need a skilled copywriter. Here’s why it should be me:

• I combine my expertise in crafting compelling messages with a deep understanding of what resonates with your target audience.